Design Workshop > Bespoke Display Service
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Bespoke Display Service

Bespoke Displays

Designing and supplying UK manufactured displays is the speciality of DDP Workshop Ltd.  

What does bespoke mean.  Well its the creation of displays to fullfill a specific need for the most effective display solution to merchandise products in the best possible way to achieve the desired merchandising result.  There are so many point of sale products on the market for instance that companies have developed for particular products.  After the initial design development stage, and implementation for the product they were designed for, designa nd display companies then integrate the product displays into their standard pos product ranges.  

The dilution of non specific displays sold to companies to display their products can become widespread as its a quick off the shelf merchandising solution that also saves companies money in the development of specifics for their own brands.  This may be fine for many brands that don't have the merchandising budget.  However it is not a good overall solution as correct merchandising is as important as advertising....and consider how much is spent on product advertising..multi millions.  The companies that market their brands properly are the ones at the top of tree within their categories.  This proper marketing should carry through the whole product lifespan.  From top line marketing through to in-store displays and into the customers basket, and onto the point at which the product is used or consumed.  Advertising is the trigger to remind customers to purchase and the benefits of doing so.  This messaging should be carried through in store, and the only way to do this properly is with bespoke merchandising solutions.

Strategies of the most successful brands includes merchandising.

Ensuring the brands success instore not only needs consideration of messaging and how to promote the brand through image, but must include properly executed display solutions.

There are views that suggest the display is in place to display the product not the display.  There however is also the view that the more eye catching the display the more effective it may be at attracting potential customers to it.  There is a place for both type of display.  However we firmly believe the more attractive the display the more the store staff may take ownership of it, as they are proud to have such an eye catching display stand in their retail environment.  The author remembers clearly a display stand that was designed by Wrigley's for a promotion period in Asda.  The promotional period was 6 weeks.  However the display was so attractive that the feedback was that the store staff not only put the display in a better location in store than was originally agreed, but the store managers wanted to keep the display in-situ longer to continue to sell the product from. 

Ownership by the retail staff is enhanced if the display not only looks great, but merchandises the products brilliantly for both the shopper to find easily and quickly and the store staff to merchandise and restock easily and efficiently.  Time is both an important factor for store staff and the customer. Store staff have very little time allocated to them to properly merchandise the categories they look after.  Therefore if they can make the display stand look great quickly and easily it lessons their burden and therefore will enhance their pleasure at looking after the display.  It is also a known and very well researched point that customers spend very little time making their decision to purchase.  Often only a few seconds makes the difference between capturing or losing the attention of a potential customer.  If the product is properly merchandised with the shopper in mind, the success rate of product pick up is far more likely to be high.

As you may have gathered the staff at DDP Workshop have alot of experience and knowledge of merchandising, and we will post other blogs on the site for your consideration around the subject of bespoke merchandising display solutions.

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